obrien: photo courtesy of The Boston Globe
Creator of Commando, Kerry O’Brien built her underwear empire from nothing—or at least the idea of nothing. Renowned for inventing the original invisible panty, Commando is acclaimed for ridding fashion runways, and walkways alike, of the despised visible panty lines (VPL). Though the “raw-cut,” microfiber miracle-working undie was not the company’s initial creation, it is probably the most notable. According to the product’s website the business was started with, “A single idea… to perk the spirits of the less-endowed with the bust-boosting power of Takeouts: the better boob job.” The breast-enhancing invention, “led to a new career on the frontlines of fashion,” for Kerry O’Brien.
A Burlington, Vermont-native, O’Brien was working in financial media relations at a PR firm in New York. O’Brien explains, “I really enjoyed my job, but I was senior vice-president at a very young age and I was feeling a little burnt out.” On September 12th of 2001 she quit her job and redirected her career path to embark on the unchartered, much-intriguing territory of the undergarment industry.
Referring to herself as the “MacGyver of undergarments,” O’Brien reminisces, “I would always share secret tricks about what to wear, like underneath their outfits, whether it was getting the perfect bra to go underneath it to secretly keeping things in place.” In 2003 the Commando brand came to life.
The brand has expanded exponentially over the years. It is the most worn undergarment brand by models at fashion weeks worldwide. Celebrities and their stylists most often go Commando for the red carpet. Commando has made groundbreaking advancements in erasing VPL and we can’t wait to see what they come up with next!