This new brand of panties has one major motivation guiding its business model: to empower women financially and fashionably. “We see lingerie as an inner armor for outer empowerment. It doesn’t matter who it is, or what it is—what empowers you, empowers women everywhere,” as explained in their mission statement.
These unified female liberation efforts are exemplified in their product, as well as their overarching cause. Empowered By You was born of this desire for a perfectly seamless and sexy panty to fit the chameleon life we all lead—without sacrificing comfort for style. The company has patented their flocking technology, designed to prevent “bunching, slipping or shifting—meaning a seamless fit with no panty lines.” Made with a silky ultra-lightweight fabric, the intended purpose of this underwear is to be the perfect everyday panty, by looking good and giving you the feeling that you are wearing nothing.
Established by Renata Mutis Black, Empowered By You joins forces to accomplish Seven Bar Foundation’s initiatives. The organization’s mission is to enable an “underprivileged woman to spearhead her own business and rise out of poverty via micro finance.” Twenty percent of Empowered By You’s net profit is invested in funding a woman’s business goal. Seven Bar Foundation, say that their “goal is to contribute 1 million dollars to micro finance by 2015.”
Support the cause by shopping the brand at our Old Town location.